Top-of-the-Funnel SEO Content


Your website is your business card. It opens doors. In an ever-competitive landscape, the right content invites prospective clients to learn about your company and get in touch for more information.

What is the Top of the Funnel?

Think about the “Top of the Funnel” as a means to drive awareness. It’s the opportunity to show what your business and its products and services do better than the competition and catch the attention of decision-makers. It’s also a way to be on search engines’ radar and get noticed all over the Web.

Why Should You Care?

Top-of-the funnel content helps speeding up commercial success by:

  • Ranking up on search engines and drive organic traffic
  • Educating target audiences on your product offerings
  • Assessing online visitor interest and product-market fit

How Can We Help You?

Polylead has worked with dozens of B2B technology companies, most notably in cybersecurity, blockchain, and AI verticals to:

  • Produce SEO-optimized content that doesn’t get lost in search engines results
  • Present companies as leaders and innovators in their line of business
  • Deliver the information that audiences are searching for

Our Content Deliverables

Content pieces we have worked on at the top of the funnel include:

  • Company blog posts
  • Investigative articles
  • Press releases
  • Case studies

Ready for Action?

Let’s talk about your needs for Top-of-the-Funnel Content: