Hopefully the IT security ecosystem has been quick to react to threats. Yet it’s not easy for cybersecurity startups and firms to catch the attention of prospective clients — CSOs, CIOs, and other decision makers. And that’s where content becomes a powerful ally. Here are 5 hot trends and 15 stats you can include in your content.
Cybercrime is not going anywhere, and this keeps many executives awake at night. You can leverage that trend in your content pieces, discussing the potential damages caused by data breaches as featured in the news.
There’s no time to waste: Actions must be taken to protect personal and commercial data, and organizations are ready to invest. You can build on that point encouraging your potential buyers to be proactive, notably through the use of your product and its features.
Just ask around. Most IT security professionals can’t confidently say their organization is ready to handle the many threats coming their way. Does your product help tackle that challenge? Show how it makes IT systems, users, and customers safer in your content pieces.
Driven by financial gains, malicious outsiders do their best to put their hands on valuable corporate data. Sophisticated hacking techniques, viruses, phishing, computer worms, ransomware… you name it. How does your application allow users to mitigate these threats?
Employees are often considered the weakest link in cybersecurity. After all, they are the ones downloading and opening malicious files, communicating sensitive data, and falling for fraudulent requests. Depending on the nature of your solution or services, you may want to talk about the nefast impact of insider threats.
Nobody’s data and IT systems are secured, and products and services like yours help reduce the risks and potential damages of cyber threats in a variety of ways.
Would you like to find out how content can support your cybersecurity venture to take off and achieve marketing ROI? Contact us today.
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