The challenge with data, however, is that it’s abundant and coming from many sources — e.g., online and offline touchpoints, functions and departments, internal and external individuals. And leveraging it to execute and improve tasks and processes isn’t always straightforward.
In light of this, many data analytics platforms have emerged typically serving specific niches, but they often struggle to look convincing to potential buyers. One way to become more credible is to show your target customers that you’re familiar with the latest market trends.
That’s good, isn’t it? Businesses and decision-makers already know that analytics is important to them. This means you can focus your content not on why they should leverage data but how your product can do it better than the mass — e.g., progressive profiling, geolocation, automation, targeted engagements, and data visualization.
Most organizations have already invested in data analytics, but they’re still willing to find better ways to leverage their data with more advanced software. You can use this trend in your favor, encouraging them not to fall behind.
New business opportunities come alongside a better understanding of customers. Your target clients wouldn’t argue with that so try illustrating how your analytics platform can support them to segment their customers more effectively and uncover insights.
In the end, it all boils down to the bottom line. How does understanding data result in better competitive performance? Perhaps your application is designed to flag and resolve inefficiencies, to identify new sales opportunities and boost revenues, or else. Try emphasizing how much money your clients can save or make.
Data is becoming organizations’ most valuable asset, making data analytics more important than ever.
Would you like to talk about how your data analytics venture can benefit from high-quality content? Contact us today.
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