There is still a long way before AI goes fully mainstream, however. Misconceptions about the technology and its applications — machine learning, natural language processing, robotics, among others — often result in inflated expectations, skepticism, and ethical concerns.
So how can you use content to send positive messages to your audience? What does it take to convince users and decision-makers about the benefits of AI? One approach is to talk about trends and stats and show what’s really going on.
The numbers are clear and adamant: The industry is growing, and more and more companies seek ways to implement AI as part of their business processes. Building on that, you can convince and reassure disbelievers by highlighting market growth.
Does AI really provide value? If your prospective clients still think it’s hype, emphasize how c-level executives perceiv how AI to boost productivity, reduce costs, and improve both customer and job satisfaction.
Is AI going to leave humans unemployed? We’re not there yet, and probably will never be. The way machines and people process information is very different, opening the door to many synergies and more exciting human work.
Many business leaders argue that the real value of AI will only become available a decade from now or more. But is it so? AI already fits into operations and contributes to revenue growth, better customer and user experience, as well as efficiencies across supply chains.
While we can expect a lot more from AI in the foreseeable future, existing technologies and applications can surely give businesses an edge today.
Want to learn more about how to strategically position and create content for your AI venture? Contact us today.
Check out these trends and stats showing what the future holds for blockchain.
Here are some of the latest trends that cybersecurity companies can build on in their content.
Make your content more convincing with the hottest stats and trends in data analytics.