August 7, 2018

14 Blockchain Stats Your Target Audience Should See

BY admin

Who hasn’t heard about blockchain these days? Some see it as a scammy bubble, others as a revolutionary technology that will reshape most industries as we know them. So where does the truth lie?

If you’re a blockchain startup or deploying a large-scale project using the technology, you know reality is not that black or white. Yes, blockchain has tremendous potential and many use cases. However, it also has a bad reputation due to abusers and fraudsters. 

Which side are your prospective clients likely to see? Let’s check today’s perceptions and look at trends and stats you can use to create good content.

We are entering the golden age of blockchain

At a macro level, sectors working with the technology will considerably grow in size. Make sure you talk about that trend in your content pieces, inviting potential investors, partners, and buyers to consider the value blockchain can bring to their industry.

  • The estimated global revenue from enterprise blockchain applications is expected to rise from $2.5 billion to $19.9 billion by 2025 (IBM)
  • By 2026, the business value added by blockchain will grow to slightly over $360 billion, then surge to more than $3.1 trillion by 2030 (Gartner)
  • Blockchain saw record levels of VC investment achieving a record number of a record high of $512 million (KPMG)


New possible applications emerge every day

Consumer companies, financial service providers, and many others… they are all making steps toward the adoption of blockchain technologies. In parallel, a plethora of new products are being launched, and there is no sign of this slowing down. Get a share of the market by making sure early adopters hear first about your innovative solutions on authority websites.

  • 18 percent of the total of organizations in the consumer industry is currently using or investing in blockchain (IBM)
  • 90 percent of payment companies are planning to adopt blockchain technology by 2020 (PwC)
  • One-quarter of 80 nascent but real opportunities of blockchain application exist in insurance (McKinsey)
  • 77 percent of  senior Financial Services and FinTech executives anticipate adopting blockchain in their production systems or processes by 2020 (PwC)


Cryptocurrencies are picking up steam

Dozens of new cryptocurrencies are being introduced month after month, and consumers increasingly accept them as viable financial products. Do you have an appealing project ready for an initial coin offering? Produce content to tell your audience why they should invest in your product.

  • 1600+ cryptocurrencies exist today (Coinmarket)
  • 51 percent of Americans think cryptocurrency give access to cheaper and faster financial services (Blumberg)
  • The number of bitcoin wallet users has grown by more than 100 percent per year since 2010 (Blockchain)
  • 537 ICO’s with a volume of $13.7 billion — more than all ICOs launched before 2018 —  have been closed successfully in the first five months of 2018 (PwC)


Blockchain still faces uncertainty and challenges

As many good use cases as they are, it’s impossible to avoid the bad ones. As a result, concerns about blockchain its viability persists, and it will take a while to dispel doubts. You can make the process smoother through content, educating your audience and show how to distinguish between reliable and fraudulent projects.

  • Blockchain adoption rates are still low — 1 percent today and only 8 percent expected by CIOs in the short term (Gartner)
  • 39 percent of C-level executives believe that blockchain technology is overhyped (Deloitte)  
  • More than $1.5 billion is predicted to be laundered via cryptocurrency trading in 2018, five times more than as in 2017 (CipherTrace)

 

Call us optimists. We see a bright future for blockchain and related technologies across sectors. But there are still many challenges on the way. Contact us today to talk about how content can support you in overcoming them.

Alexandre François

Chief Content Strategist, Polylead

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