If you’re a blockchain startup or deploying a large-scale project using the technology, you know reality is not that black or white. Yes, blockchain has tremendous potential and many use cases. However, it also has a bad reputation due to abusers and fraudsters.
Which side are your prospective clients likely to see? Let’s check today’s perceptions and look at trends and stats you can use to create good content.
At a macro level, sectors working with the technology will considerably grow in size. Make sure you talk about that trend in your content pieces, inviting potential investors, partners, and buyers to consider the value blockchain can bring to their industry.
Consumer companies, financial service providers, and many others… they are all making steps toward the adoption of blockchain technologies. In parallel, a plethora of new products are being launched, and there is no sign of this slowing down. Get a share of the market by making sure early adopters hear first about your innovative solutions on authority websites.
Dozens of new cryptocurrencies are being introduced month after month, and consumers increasingly accept them as viable financial products. Do you have an appealing project ready for an initial coin offering? Produce content to tell your audience why they should invest in your product.
As many good use cases as they are, it’s impossible to avoid the bad ones. As a result, concerns about blockchain its viability persists, and it will take a while to dispel doubts. You can make the process smoother through content, educating your audience and show how to distinguish between reliable and fraudulent projects.
Call us optimists. We see a bright future for blockchain and related technologies across sectors. But there are still many challenges on the way. Contact us today to talk about how content can support you in overcoming them.
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